About The Project

Jasmine, founder of Pursuit by Jasmine, partnered with Saffron Collective to grow a fitness and self defense brand built for women. A NASM certified trainer with a background in MMA and Hapkido, she teaches women how to move with strength and defend themselves with confidence, offering training that meets women where they are and builds the kind of physical capability that changes how you carry yourself well beyond the gym.

We supported Pursuit by Jasmine with a social media strategy and refresh that translated her training philosophy into content, positioning her as both coach and protector and creating a space where women could see themselves in the work before ever stepping into a session. Every piece of content was crafted to feel approachable rather than intimidating, meeting the woman who has been thinking about personal fitness training and self defense for years and has not yet found a room she felt safe learning in.

The results: a social media strategy that increased accounts reached by over 4,485% and followers by over 15.8% in less than one month. Jasmine also held her first ever self defense workshop, which sold out and drew inquiries to host more.